Chrysler Canada Appoints New Vice President of Marketing

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 Windsor, Ontario,  Tue, Oct 2, 2007  -

Chrysler Canada today announces the appointment of Mark Bosanac as Vice President - Marketing. In this position, Mr. Bosanac is responsible for all Canadian vehicle product planning, volume planning, marketing strategies, brand development, national and dealer advertising, Five Star programs, dealer training, IT, National Dealer Council and customer relationship management initiatives. He reports directly to Reid Bigland - President and CEO, Chrysler Canada.

Prior to his new position, Mr. Bosanac was Director of Sales Planning and Programs (incentives) at the Chrysler LLC headquarters in Auburn Hills, Michigan. He has an extensive background in Chrysler Sales and Marketing specifically in the areas of retail sales, incentives planning, and working with Chrysler dealers and business centres.

"Mark brings with him a breadth of experience and a laser beam-like focus on retail sales, the market place and dealers that will help our team successfully launch new models and maintain our sales success," said Reid Bigland, President and CEO, Chrysler Canada. "As we continue to offer new , fuel-efficient Chrysler, Jeep® and Dodge vehicles we have an opportunity to continue growing our business. Mark's determination and extensive industry knowledge will help us work with our dealers to get these new models into the hands of our customers."

Mr. Bosanac has worked for Chrysler since 1986 and holds a Bachelor's Degree in Marketing from Adrian College and a Master's degree in Business Management from Michigan State University.

Mr. Bosanac replaces Judy Wheeler who was recently appointed Director, International Marketing and Communications and is responsible for the International Marketing and Communications strategies and plans for the Chrysler Group outside of North America.

Chrysler Canada recently launched many new models such as Dodge Grand Caravan, Chrysler Town and Country, Jeep Wrangler Unlimited and Jeep Patriot. The success of these and other vehicles has led to 14 straight months of sales growth, with even more new models hitting showrooms in the coming months.

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Lots of new appointments in the past couple of months.  I hope these new guys work out for the New Chrysler.