Dodge invited dealers to an event in Vegas to show them the new ram and challenger. One dealer wrote:
To fill people in, Chrysler is hosting this week in Las Vegas 2 different dealer shows...basically a pep rally for the 4,500 dealers nationwide. Anyway, highlights of the show for me personally was being able to see the production 2009 Ram, Challenger and the new crossover, the Journey. First off, I have to say the Challenger is, for a hater of all that is retro, absolutely stunning in person. I saw it first in Detroit, but up on a turntable with oversized wheels, it was really hard to get a feel for it. The one they let us sit in was a TorRed production-spec '09 Challenger R/T (5,500 will be produced for '08, all SRT spec with an AT, priced around $38 even) with a pistol grip 6 speed...I was dumbstruck. Considering how lukewarm I felt towards the car, I was awed. It has a whole different presence than the Mustang. Its definitely a retro look, but they pulled it off better than expected for me. I love it because its the size of a GTO, and looks completely badass. Its a genuine 5 passenger coupe, with MUCH easier seating in the rear to get in and out of than GTO. The dash, while having retro cues, feels completely modern and far less gauche than the Mustang's over-the-top retroness. The seats are well bolstered and SOFT. You sit in them, not on them...as a lover of soft third gen seats, I am really impressed. The door panels are a little cheap, but as a Chrysler engineer pointed out, the soft materials are where the customer touches the panel, like where the armrest is. From behind the wheel, it gives off such a badass aura to it, its amazing. It doesn't feel chintzy or overwrought to me, like the Mustang does. Its big, its comfortable, and it has that "abuse me" feeling all my '02 Firebirds gave me when I was selling them. In a word, its absolutely everything the GTO woulda/coulda/shoulda been. The GTO I'm sure is every bit as competent in performance, but never had that aura or panache around it...
The second significant surprise is the '09 Ram. It will be out by September next year. If you like the current Ram, you'll love the new one. In Sport and Laramie trim levels, it even has a stitched dash that you'd swear is leather!! Think new Super Duty in terms of style and sophistication. It has a coil sprung rear axle for a better ride with the same payload capacity. 375hp from the new 5.7 Hemi, with better MPG. And get this...you thought the Ridgerunt's trunk was cool? The Ram goes one better. In the Crew Cab's (no more Mega Cab...traditional regular, Quad, and 4 door crews now...) 5 foot 3 inch bed, built into the sides and accessed from outside the bed are 2 locking, waterproof, hinged access doors to 8 cubic feet of storage on each side of the bed. Its hard to explain, but the openings don't wreck the look of the truck, and if you have a load in the bed its WAY better than the Ridgerunts idea...
The look is very evolutionary...same big crosshair grill, but canted inwards toward the bottom like the Charger. The hood bows down towards the headlights more now, so its more sleek but still has the unmistakeable Ram-ness to it. With a better ride, more power and an interior nicer than the LS Chevy (but, admittedly, not as posh as the LT2 or LTZ), I think this truck will kick some @#$. It looks way better than a Silverado IMO....