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« on: July 01, 2008 » |
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Total sales for June 2008 is down 36 percent from last year at 117,457 units. Areas hit the hardest are again big trucks and SUVs.
"The June results reflect the industry-wide impact of U.S. consumer confidence being at its lowest point since 1992," Jim Press, President and Vice-Chairman of Chrysler LLC said. "But Chrysler is fighting back and making progress by continuing to invest in our products and aligning our volume with the market."
"During difficult periods like this, it is critical that we continue to evolve our products to meet our customers' needs and as a result, be a stronger company when the economy recovers. Examples of this evolution are our six vehicles that get 28 miles per gallon, and the 2009 Dodge Ram and 2009 Chrysler Aspen/Dodge Durango Hybrids with improved fuel economy, innovative storage, and industry-leading Internet connectivity options."
The Chrysler 'let's refuel america' gas program has been extended through July 31 as it continues to attract buyers wary of rising gas prices.
Compact Vehicles Growth The all-new Jeep® Patriot posted sales for June with 4,889 units, up 6 percent compared with June 2007 sales of 4,633 units. Combined year-to-date (YTD) total sales of the fuel-efficient Dodge Caliber, Jeep Compass and Jeep Patriot compact vehicles which each achieve 28 miles per gallon or better in highway driving, reached 114,188 units, up 18 percent from YTD 2007 combined sales of 96,553 units.
Although a minivan plant has been shut down sales of the Chrysler Town and Country and Dodge Caravan are up from the same period last year. The Dodge Grand Caravan sold 14,214 units, up 52 percent from June 2007. The Chrysler Town & Country sold 9,833 units, up 21 percent compared to June 2007.
Minivans and Crossovers: Sales of these car-like vehicles represent 20 percent of Chrysler’s sales through June, an increase from 19 percent of the lineup a year ago. Chrysler’s all-new long-wheelbase minivans continue to build on its segment dominance by offering exclusive features like Swivel ‘n Go™ seating system and Sirius Backseat TV along with excellent fuel efficiency. Chrysler’s crossover vehicles combine the versatility of a large sport-utility vehicle with the efficiency of a passenger car. The Dodge Journey gets best-in-class fuel economy (19 city/25 mpg highway).
Chrysler’s lineup of minivans and crossovers includes: Dodge Grand Caravan, Chrysler Town & Country, Dodge Journey and the Chrysler Pacifica.
Pickup Trucks and mid and Large SUVs: Sales of these vehicles represent 40 percent of Chrysler’s sales through June, a decrease from 46 percent of the lineup a year ago. This fall, Chrysler will launch a more fuel-efficient 2009 Dodge Ram and hybrid versions of the Dodge Durango and Chrysler Aspen. The new 2009 Chrysler Aspen Hybrid and Dodge Durango Hybrid will deliver fuel economy up to 20 miles per gallon—a 40 percent improvement in the city and 25 percent overall. Hybrid and light-duty diesel versions of the new Dodge Ram will be available in the future.
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