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« on: July 14, 2008 » |
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From the detroitNews:
The 2008 Dodge Challenger SRT8 is not sold out after all.
The retro-looking muscle car can still be found through some Chrysler LLC dealers, including one in northern Macomb County that has 19 Challengers for sale. That's a surprising number considering the automaker has said the entire production run of the vehicle was sold even before the first ones rolled off the assembly line in May.
In truth, customer names were attached to the vast majority of the 6,400 limited-edition Challengers as they were built in Brampton, Ont., said Curtrise Garner, a Chrysler spokeswoman. But a quarter of the cars were set aside for dealer orders.
While only two hard-to-find Challengers were in the lot at Dick Huvaere's Richmond Chrysler Jeep Dodge on Wednesday, more are expected. The dealership didn't take any customer pre-orders.
General Manager Jim Simpson is hoping to create a little excitement by stocking his lot with the Hemi Orange, Silver Metallic and Brilliant Black Challengers.
An ad in The Macomb Dailythis week touted that the dealership had nine black, eight orange and two silver Hemi-powered coupes available for sale.
"People just love these cars," Simpson said. "I wish I had 50 of them."
So far, Simpson has sold just one, even after inviting about 20 interested customers to view the first Challenger to arrive. Along with the two on the lot now, four should arrive within days, and the remainder delivered later this month.
Despite several inquiries from customers, Simpson did not take preorders. In the past, as was the case with the Dodge Viper, preorders resulted in constant calls from anxious fans and cancellations when customers decided the vehicles weren't what they expected or cost more than they could afford.
The dealer is hoping to score a premium price on the rebirth of the 1970s classic. On its Web site, Huvaere priced the Challenger at $45,145, plus applicable taxes -- about $7,000 more than the manufacturer's suggested retail price set late last year. As independent businesses, dealers may charge more than the suggested price.
"We're negotiating each price with the individual customer," Simpson said. "We're not getting a huge amount over sticker."
In other parts of the country, Challengers are nearly impossible to find.
"There's not a dealer up and down the coast here that has a Challenger," said Jon Meyers, owner of Naples Dodge in Naples, Fla. He took pre-orders for just three days and sold all eight Challengers he was allotted before they hit his lot.
Van Dyke Dodge in Warren has two Challengers left. Owner Carl Galeana said he pre-sold 16 Challengers and ordered five more to be used as demo cars, as vehicles for politicians to ride in Fourth of July parades, and to draw attention to his store.
"I have just a couple left," he said "And I might need to buy one for myself."
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