I though the expensive plugs made the engine run a lot smoother, if the extra mileage out of them was the only benefit then no one would buy them since it doesn't make any fiscal sense.
They do, but you also have to remember that changing out plugs (if you do it yourself) on the new hemi's takes a while since there's 2 plugs per cylinder. The second set are tough to get at too, for some people spending the extra money is worth it to not have to deal with that headache as often.