I know this isn't the newsiest thing out there, but I really like my satellite radio.
Adweek is reporting:
General Motors has tapped McCann Erickson's office in Birmingham, Mich., already a client roster shop, to promote the use of Sirius XM Radio to owners of new and certified used GM vehicles, the agency confirmed today.
Interpublic Group's McCann will tout Sirius XM subscriptions through the GM dealer network and across the marketing divisions for Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac.
"We are thrilled to have been chosen to work with GM on this fast growing technology and entertainment platform," said Garry Neel, CMO of McCann Detroit. "Our experience in working with the GM corporate brand and helping driving demand across all GM divisions should prove valuable as we support the many opportunities that lie ahead for GM with Sirius/XM Radio."
Ad spending was not immediately available. The business moved to McCann following a review.
