Chrysler Group LLC has only one all-new vehicle for 2010 but is adding fuel-efficient versions of existing products and making more features standard in a lineup that must carry it through next year.
The single new offering is the
heavy-duty Dodge Ram full-size pickup. But the new Chrysler, in partnership with Fiat SpA, is hoping some pricing changes and fuel-efficiency increases will help bridge the gap until new vehicles arrive in 2011 and Fiat-engineered small cars are introduced.
Details of Chrysler's 2010 model offerings, released today, pale against those of crosstown competitors. But consumers may not notice, said Jim Hall, with 2953 Analytics LLP in Birmingham. Ford Motor Co., for example, has already advertised new models, including the F-150 and Mustang, so consumers may not still think of them as new, he said.
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