Minivan price cuts

[squat]

detnews has the article:

Chrysler will cut the price of its redesigned 2008 minivans by as much as $3,585 while adding features, Bloomberg News reported today.

New or improved equipment on Dodge Caravan and Chrysler Town & Country models includes a flex-fuel engine capable of running on E85 fuel, electronic stability control to stop rollovers and tire-pressure monitoring systems, Auburn Hills-based Chrysler said today in a statement.

The Caravan SE will be priced at $22,470, while the SXT model will cost $27,535, Chrysler said. Those prices are $1,950 and $970 less than the current models, respectively, Bloomberg reported.

The Town & Country LX will be $23,190, a reduction of $3,585, or 13 percent. The Touring version will cost $28,430, and the Limited will be priced at $36,400, or $850 and $935 less than their respective predecessors.

[dodgerider]

This is almost unheard of.  At least I've never heard of a car company adding more base options and then lowering the price of the vehicle.  I guess chrysler is really set on staying on top in the minivan market.

[moparman]

Good news for chrysler, bad news for everyone else.  Since chrysler invented the minivan it makes sense that they would want to stay on top of that market.

[flint]

Now if they would just make this same change for the wranglers.

[diesel game]

I've also never heard of a company lowering the prices of their vehicles.  Just upping the incentives, I'd imagine the incentives can be written off in some way shape or form.  I wonder if they just lower the incentives on the minvans because of the lower prices.